Preview: GroundsFest 2024
Following its groundbreaking debut, GroundsFest is returning with a bang, promising an even bigger and better experience. We spoke to Chris Bassett to find out what visitors can expect.
What have you learnt from last year and what changes have you made?
Building on the feedback received from last year, we are working behind the scenes to implement improvements that will elevate the event to new heights. One of the significant changes is the introduction of a more free-flowing layout, enhancing the overall event experience. The addition of a new entrance is set to reduce the walk to the event, ensuring attendees can immerse themselves in the event more quickly.
The camping zone is set to see new facilities and the festival area is also in for a makeover. The aim is to keep the excitement levels high and provide both exhibitors and visitors with engaging experiences.
The only way to keep evolving the event is by listening to both exhibitors and visitors.
Why is GroundsFest different?
GroundsFest offers a refreshing alternative as a summer event, providing the industry with something to look forward to during the warmer season.
The success of last year’s event and the substantial growth we’ve seen for year two, underlines a significant demand for this. GroundsFest stands out as the only industry event in the UK that combines indoor halls with extensive outdoor demonstrations. This unique format allows attendees to test equipment in the actual environments they are designed for, providing a hands-on experience that is invaluable for informed decision-making.
Moreover, GroundsFest offers more than just equipment showcases and demonstrations. It also features free education, free practical training, a dedicated landscaping zone and a live music festival. This blend of professional development, practical demonstrations and social engagement sets GroundsFest apart.
In terms of exhibitors, is there an increase from last year?
We are on course to welcome approximately 280 exhibitors this year, showcasing over 500 brands. This is a significant increase from last year’s debut GroundsFest, which featured 173 exhibitors. The remarkable growth can be attributed to the overwhelming positive response from not only new exhibitors but also last year’s participants. With a 90% rebooking rate, it set a strong foundation for this year’s event. This surge in exhibitor interest reflects the industry’s enthusiasm and confidence in GroundsFest.
Why should visitors attend this year?
Here are a few reasons why visitors should make it a priority this year:
Unparalleled hands-on experience: GroundsFest is the only industry event in the UK where visitors can truly get hands-on with equipment. Our extensive outdoor demonstrations allow you to test machinery in real-world conditions, ensuring you make informed decisions tailored to your specific needs.
Diverse exhibitor lineup: With over 500 brands, GroundsFest offers the largest variety of exhibitors and products on display.
Exclusive product launches: Be the first to see over 60 brand-new product launches.
Educational opportunities: Our free educational seminars cover a wide array of topics relevant to everyone from management to apprentices. Learn from industry experts about crucial issues like glyphosate use, water management, integrated weed and turf management, and more.
Exciting features and competitions: Enjoy new and unique features like Machinery Nation LIVE, where top brands compete in machinery face-offs. Participate in the Avant Agility Test, practical training sessions and other interactive challenges that make the event both educational and entertaining.
Networking and community: GroundsFest is more than just a trade show; it’s a community event. With a live music festival, street food and a relaxed, festival atmosphere, you’ll have plenty of opportunities to network with peers and colleagues in a fun and engaging environment. Also, don’t miss Happy Hour from 5:00 pm – 6:00 pm at the festival where you can enjoy half price drinks.
Accessibility and convenience: We offer free on-site parking and a dedicated camping area with upgraded facilities.
Supporting the future: Profits from GroundsFest are reinvested back into the industry through the Education Fund, supporting the next generation of groundscare professionals.
In summary, GroundsFest is the most comprehensive, interactive, and community-focussed event in the industry. Whether you’re a groundsperson, greenkeeper, landscaper, architect, contractor, or work in a local authority, GroundsFest offers something for everyone.
Is there more hands-on training planned and do visitors have to register for the sessions?
Grounds Training will be back bigger and better this year, with their team of expert instructors offering a wide range of free, hands-on training sessions to attendees. These sessions are designed to enhance practical skills and provide valuable insights into the latest techniques and best practices in the industry. From equipment handling to advanced groundscare methods, there will be something for everyone.
Visitors do not need to pre-register for the training sessions; they are open and available to all attendees on a first-come, first-served basis. This accessibility ensures that everyone has the opportunity to benefit from the high-quality training and expertise that Grounds Training provides.
Have you made changes to the festival aspect of the event?
The main aim of the festival side of GroundsFest is to create a vibrant, engaging and relaxed environment where attendees can network, unwind and enjoy themselves after a day at the show. Networking is a huge part of GroundsFest, and the festival brings everyone together in a relaxed atmosphere, allowing networking to continue long after the show.
We’ve listened to feedback and made several improvements to enhance the festival experience. We’ve moved the festival to a larger hall, bringing all the catering and bars together for convenience. This new setup includes more seating areas and a more aesthetically pleasing layout.
Additionally, we’ve added bumper cars, which will be free for everyone to enjoy. The entertainment lineup includes the return of the fantastic Supersonic Queen band, along with a couple of other fantastic bands.
You previously suggested that GroundsFest would give back to the industry. Is this still on the agenda?
Absolutely, giving back to the industry is a core value of GroundsFest. We are proud to have established The GroundsFest Education Fund, a dynamic initiative designed to channel the profits generated from our event back into the industry where it matters most – education.
The Education Fund has been a huge success, providing invaluable support to students and future professionals in the groundcare, landscaping and amenity sectors. So far this year, the fund has helped numerous students by providing essential items such as course literature, stationery, tools, laptops, computers and other electrical goods.
In addition, students have benefited from support for driving lessons and accredited training courses covering a variety of subjects.
Our commitment to education and professional development remains strong, and we plan to continue and expand these initiatives.
In terms of the future, have you already started to make plans?
We are already planning for GroundsFest 2025 and have the dates secured for next year.
GroundsFest 2024 has been a sell-out success, and we’ve already expanded next year’s floor plan by opening additional areas to accommodate the growing interest.
GroundsFest is here to stay and will keep evolving every year. Our commitment to innovation and responding to the needs of our exhibitors and visitors is what drives our success.