DLF launches new packaging for Masterline® mixtures

DLF Seeds, a global leader in grass seed innovation, is proud to announce the launch of its refreshed packaging for its professional Masterline^® brand of turf seed mixtures.

The new packaging design, available for 5kg, 10kg and 20kg bags, comes after a full redesign of DLF's corporate visual identity in early 2023.

The updated design not only reflects the company's dedication to innovation but also underscores its mission to provide customers with top-tier products that meet the highest standards of both quality and performance.

One of the standout features of the new packaging is its visual representation of nature's beauty - mirroring the transition from the lush green of grass to the vast expanse of blue sky. This gradient embodies the essence of DLF's Masterline^® mixtures, which are expertly crafted to transform landscapes and sporting facilities into vibrant, healthy green spaces that evoke tranquillity and support first-class performance.

"We are thrilled to start production with our fresh packaging for the Masterline® pro-turf mixtures" said Derek Smith, Amenity Sales & Marketing Manager at DLF. "The new design not only captures the essence of our products but has a strong visual connection to DLF’s corporate identity. We believe that this update will resonate with our customers and further enhance their experience with our products."

In line with the new packaging design, DLF has made the strategic decision to drop the original crown logo, symbolising a bold step towards modernity and a fresh identity that reflects the company's forward-thinking approach.

The full Masterline^® portfolio is available from the Pitchcare Shop.