Allen take on Ibea

Allen take on IBEA



Ibea Power Products Ltd will initially continue to operate from their Atcham facility. Ibea Power Products Ltd., under the ownership of Allen Power Equipment Ltd., will be the exclusive distributor for Ibea products for the United Kingdom of Great Britain and Northern Ireland.

Peter Bateman, Managing Director, Allen Power Equipment Ltd " we are delighted with this acquisition as it offers Allen a specific range of quality products designed for the UK market, which will dovetail perfectly into our current range of products. In addition to this it delivers us the opportunity to service more accounts in the UK with a complete range of products for the specialist dealer. Ibea Power Products Ltd has done an excellent job in creating a dealer network and introducing these new products into the UK market and we are focused on developing this network going forward."

Victor D'alessio, President, Ibea Spa, Italy "Allen Power Equipment's reputation and presence in the UK market offers Ibea a broader channel in which to sell our products through. Ibea have invested heavily in designing and producing products specifically for the UK market and with Allen Power Equipment Ltd. as our partner we now have a superb opportunity to receive the maximum return on our investment".

Ibea currently manufacture a range of roller and wheeled pedestrian mowers, ride-on mowers, mini-transporters, outdoor vacuum collectors, Verticut and hand-held power equipment. The 19" and 21" roller and four wheeled mowers have been on a phased release over the past 12 months along with the Vision Ride-On, recently released in June 2003.

For further details, please contact:
Peter Bateman
Managing Director
Allen Power Equipment Ltd
The Broadway
Didcot
Oxon OX11 8ES
Tel 01235 515400